Friday, February 20, 2009

194X

A fun project for University of Minnesota Press from Daniel Ochsner. This was a 3 color job and the direction was to celebrate the period aesthetic (I was provided with several vintage ads I had to use). “194X” referred to the undetermined date of the war’s end. The book is about the rise of planning in American architectural culture during WW II.

First comp, which I hoped they would pick. I liked the way the type formed a building:
Another comp:


And the chosen one...my last choice.

1 comment:

Hannah said...

Wow, I can't believe (well, sadly, I can...) that they went with the last one. The first is stunning, bold, captures the feel of the era while still looking really contemporary.
Ah, no accounting for taste...