Friday, October 26, 2012

The Success Equation

Last Spring, I worked on this title for Stephani Finks at Harvard Business Review Press. Stephani, as always, gave me the perfect direction...and from there I had a great visual metaphor to draw upon:

The "Untangling" in the sub is really the crux of the book – Untangling Skill and Luck in Business, Sports, and Investing.

From the beginning a graphic, type driven design was my approach on all the comps. Here are two alternate designs and the final red one. It makes sense the author would gravitate to the comp that includes insets of each of the three topics discussed in the book (business, sports and investing), though it lacked any visual relationship to the word "untangling." I was still hoping for the green one which plays on this theme the best in my opinion, but the final design does make a good fit.

The final jacket