Friday, May 13, 2011

Will Write for Food



I've noticed a sharp increase in covers with plates on them. I myself have two in the last couple of years and for the same publisher no less. Here is one of them...

Will Write for Food focuses on the art of food writing. When I received the brief to work on the paperback edition, my first thought was to go a bit more conceptual and playful since the title has a lightheartedness to it. The hardcover was effective, but it showcased the requisite plate which I was hoping to avoid for the paperback.

My first round of comps have more of an illustrative styling to them. Graphic & bold, with a little humor thrown in:









At first the comps were fairly well received. The top comp was the chosen one to revise and pursue. Overall the vector illustration wasn't quite working for people in-house though and maybe it was too busy? However, I was told they liked that the cover looked like a guidebook, but still had an elegant feel to it.

After revising the comp multiple times by incorporating actual photos of the fork and pencil, this cover comp was finally discarded.

So, we began a new round of comps where the direction was more straightforward: not so much about the writing, but all about the food, and elegant food at that, appealing to a general audience of foodies.

Taking this direction, here are two comps that came out of this round:





From this round, the final was chosen. Yes, a plate, but what a great vehicle for holding the type. The plate works every time...


3 comments:

Ian Shimkoviak said...

That first and fourth are excellent. Great comps. The last and final is beautiful, but lacks some of the witty aspects that make the other fun to behold.

Jonathan Sainsbury said...

Wish I had been working with you on these. Would've encouraged some tweaks on the red/orange comp and then fought for it.

The final comp doesn't say "writing." I imagine what happened was that Sales really just wanted the same cover again.

Good work overall.

K. Glyder said...

Jonathan,
I think that was the deal...
best, K