Wednesday, August 15, 2012

Designer Genes


A couple years ago I briefly worked on a title called Designer Genes. Here is a short summary from the tip sheet:

The possibility exists that there will arise an elite class of genetically engineered citizens, followed by an era where each generation selects the genetic makeup of the subsequent generation. This man-driven evolution will replace Darwinian natural selection.

This is a compelling concept. The approach needed to be accessible and warm, but sill authoritative. Here are a couple of the options I sent along (forgive the quick photoshop work). In the end they went back to a previous designer's comp. Still, an interesting topic and I was pleased with these two directions.






1 comment:

Ian Shimkoviak said...

Yeah, these are both excellent and feel right for the topic. Scary stuff.